Arriving at the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. With a distinctive small stature and size zero figure that stood in sharp contrast to many of the curvy supermodels of her time, Kate Moss created a niche for herself in the modelling industry. She popularized the notion of delicate-beauty and the wide-eyed ‘waif’ looks. She is one of the most iconic figures of the fashion industry and has appeared in the covers of over 300 magazines. Furthermore, she has worked with all the top and established fashion labels, designers and photographers in the industry including, Dolce & Gabbana, Gucci, Bulgari, Calvin Klein, Chanel and Rimmel. She received an award at the 2013 British Fashion Awards to acknowledge her contribution to fashion over 25 years.