WhenHub - Apple's Pivotal Moments

Apple's Pivotal Moments

The making of Apple Inc.

April Fool's Launch

1976-04-01
CA
United States
Cupertino

After years of friendship, "the two Steves" reunited at a Homebrew Computer Club meeting where Steve Wozniak was showing off his new home-made computer. Steve Jobs wanted to commercialize the unit and secured their first customers.


Launching on April Fools' Day and pricing their product using the "number of the Beast," the team seemingly had a sense of humor.


Wozniak designed and hand-built the Apple I motherboard; a screen and keyboard were not included in the sale price of $666.66.



Source: http://www.macworld.com/article/1050112/macs/30moments.html

Apple II mass produced

1978
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Also invented by Wozniak, the Apple II was chosen as the first desktop platform of spreadsheet program VisiCalc, giving Apple an edge in the business market.

Macintosh brings new UI and Mouse

1984-01-10
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Macintosh launch was heavily marketed during a one minute Superbowl commercial. It brought a graphical user interface and mouse to the mass market.


After being forced out of the LISA project, Steve Jobs brought many features to the cheaper Macintosh.


Apple IPO

1980-12-12
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IPO makes more than 40 Apple millionaires with a market valuation of $1.8 billion. Steve Jobs, the largest shareholder, makes $217 million.


Source: EDN Network

Time's "Machine of the Year"

1982
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Time magazine recognizes a changing marketplace...and snubs Steve Jobs who had hoped to grace their cover.

"That day has come" - Jobs resigns as CEO

2011-08-24
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Jobs resigns as Apple CEO. He succumbs to cancer six weeks later at age 56.


From Apple's Library:


August 24, 2011 

Letter from Steve Jobs

To the Apple Board of Directors and the Apple Community:


I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.


I hereby resign as CEO of Apple. I would like to serve, if the Board sees fit, as Chairman of the Board, director and Apple employee.


As far as my successor goes, I strongly recommend that we execute our succession plan and name Tim Cook as CEO of Apple.


I believe Apple’s brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role. 


I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you.


Steve 

Jobs unveils iPad

2010-01-27
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"The biggest thing Apple has ever done." - Jobs



"There's an app for that"

2008-06-09
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In 2008, Apple opened it's iPhone platform to outside developers - a move that proved wise and helped launch another successful ad campaign: "There's an app for that!"


Meanwhile, speculation over Jobs' health mounts while his weight drops.

MacBook Air: "The World's Thinnest Notebook"

2008-01-15
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Jobs dagnosed with pancreatic cancer, tries alternative diet

2003
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Jobs has a neuroendocrine tumor of the islet cells of the pancreas. This is a more rare form of cancer but also carries a better prognosis that the more common form of pancreatic cancer (adenocarcinoma).


In August 2004, Jobs (finally) has his cancer surgically removed.

"Mac vs. PC" campaign

2006
2009
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Justin Long as Mac and John Hodgman as PC make 66 TV ads over three years, highlighting Apple's rivalry with Microsoft and making a pop culture splash.

Plans for Cupertino campus unveiled

2011-06-07
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Intel Macs & more iPods

2005
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Jobs is pictured onstage with Intel CEO Paul Otellini wearing a lab suit and holding a silicon wafer filled with microprocessors. Apple transitioned to the Intel chips faster than predicted.


The iPod Mini, Nano, & Shuffle roll out. Stock prices continue their steep clime.

iPod & Apple Retail Stores

2001
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The beginning of a revolution in handheld devices.

iTunes Music Store opens

2003-04-28
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With $.99 downloads, iTunes quickly dominates the market. Apple stock rises tenfold.

Jobs drops the "i" in CEO

1997-03
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No longer "interim," Jobs drops the "i" from his CEO title. Meanwhile Apple is cementing the "i" in iMac, iPod, iPhone, iBook, iMovie, etc.

"Think Different" campaign propels Apple forward

1997-02
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Jobs named interim CEO

1997-01
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After three years of falling stock prices and record loss, Jobs takes the helm and begins re-tooling the product line.

Apple buys NeXT, Jobs soon returns to Apple helm

1996-12
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Product launch becomes media spectacle

1988
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Jobs creates "mulitmedia extravaganza" with the invitation only launch of the NeXT computer at the Davies Symphony Hall in San Francisco. The venue was chosen for its acoustics in order to showcase the computer's stereo sound. Multimedia artist Goerge Coates was hired to stage the unveiling and attendees received a launch poster.


The NeXT launch also re-introduced Steve Jobs, who had been out of the media limelight since his departure from Apple. He told attendees, "It's good to be back." Subsequent Steve Jobs' product launches became highly anticipated events.



Jobs leaves Apple and launches NeXT

1985-09-17
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CEO John Sculley ousts Steve Jobs from Apple. Jobs and several other Apple employees take their talent to launch NeXT. NeXT focused on computer workstations designed for education and business consumers.

Disc II introduced

1978
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Wozniak's $495 external drives cost half a much as the competition. 5.25-inch floppy disks store 110K of data and are more reliable the cassette storage systems.

Xerox inspires graphical interface, mouse

1979
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Patent wars ensue

2011
2017
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With Tim Cook at Apple's helm, Apple sues Samsung for copying the look and features of the iPhone. Samsung won their appeal to the Federal Circuit Court in January 2017.

Smaller, thinner, faster...

2012
2017
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With Tim Cook at the helm, Apple iterates it's iPhones iPads to incorporate upgraded features: bigger (iPhone) screens, fingerprint scanning security along with retina displays.


They also updated their Mac Pro and iMac lines to be smaller, thinner and more powerful.

Tim Cook is "proud to be gay"

2014-10
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Cook becomes the highest profile CEO to come out after he criticized the state of Alabama over gay rights.

Apple Watch released

2015-04
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Quickly introducing 4.2 million devices into the market, the Apple Watch quickly became the best-selling wearable device.

Taking on the government

2016-03
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Apple refuses to cooperate with FBI requests to help them gain access to the iPhone used in a mass bombing in southern California. Apple claims that forcing them to write code (to bypass the password on the iPhone) infringes on their First Amendment right of free speech.


Source: New York Times