Since we opened the world's first cupcake bakery in Beverly Hills, our freshly baked treats have inspired long lines of devoted Hollywood stars and serious epicureans alike. Sprinkles Cupcakes are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests. Topped with Sprinkles trademark modern dots, rich chocolate sprinkles from France or seasonal sugar decorations, Sprinkles cupcakes are a deliciously sophisticated update on an American classic.
Sprinkles Cupcakes, the world's first cupcake bakery opens. Started in Beverly Hills in 2005, Candace's sophisticated take on the classic American cupcake made Sprinkles an overnight bakery sensation. The first day, the cupcakes sold out in three hours, and 2,000 cupcakes were sold the first week.
Candace's cupcakes, made from the best ingredients and baked fresh throughout the day, inspire long lines of devoted fans as well as accolades from the likes of Oprah Winfrey, Blake Lively, Katie Holmes, Ryan Seacrest and Barbra Streisand.
Candace Nelson and her husband Charles Nelson, both investment bankers, visited Candace's sister in New York and tried the cupcakes at Magnolia Bakery. Candace decided that it was "time for cupcakes to stop being the backup dancer to cakes." Having had started a custom cake business after attending Tante Marie's Pastry Program in San Francisco, she set her sights on cupcakes. "I was taking orders for special occasion cakes which I came to realize are, by definition, reserved for special, infrequent occasions," she said. "I wanted to create an artful and handcrafted dessert, yet one which people could eat on a daily basis...which led me to reinvent and elevate the lowly cupcake."
Sprinkles expanded its dessert brand with the opening of Sprinkles Ice Cream next door to our cupcake bakery in Beverly Hills, CA. The shop serves unique flavors like red velvet, cap'n crunch and salty caramel and carries a cookie line with a modern twist on traditional flavors including salted oatmeal cornflake and peanut butter pretzel chip. They now offer nationwide shipping and have a traveling ice cream cart. The Sprinkles Ice Cream is slow churned in order to create a denser, creamier, and more flavorful ice cream.
Sprinkles Cupcakes opened the world's first Cupcake ATM in Beverly Hills, CA. The second Cupcake ATM opened a few months later in Chicago. A third Cupcake ATMs is located at its bakery in Dallas. The fourth Cupcake ATM is located outside of the Lexington Avenue branch in New York City, with a future one planned for Georgetown. The Cupcake ATM dispenses cupcakes and doggie cupcakes 24 hours a day and is continuously restocked throughout the day with freshly baked cupcakes. It can hold up to 600 cupcakes at a time.
Sprinkles released an iPhone app that features free cupcakes and virtual gifting.
It's a good old-fashioned whodunit when blackmail & white lies lead a snooping detective onto a sinfully sweet trail. Does he follow the crumbs and catch the perp red-handed or does his evidence vanish faster than a cupcake at a kiddie party?
This is Sprinkle's 20th location.
We launched the Sprinkles Baking Book which hit the New York Times Best Seller list and revealed dozens of secret recipes from Candace's kitchen...including Red Velvet!