WhenHub - Best Business Books For Aspiring Entrepreneurs

Best Business Books For Aspiring Entrepreneurs

Every entrepreneur needs an active reading list. After all, books are one of the most valuable knowledge resources. Even the best podcasts and YouTube videos cannot replace the in-depth lessons found in a good book. The challenge, however, is sifting through and finding the right material. Find something that will not only resonate with you and inspire you to aim higher, but will also guide you through that process as well. From self-development to business best practices, here are 20 must-reads for entrepreneurs in 2017.

Tools of Titans by Tim Ferriss

2016-12-06
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From the author:

 

“For the last two years, I’ve interviewed more than 200 world-class performers for my podcast, The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview. This unusual depth has helped make The Tim Ferriss Show the first business/interview podcast to pass 100 million downloads.

 

“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.

 

“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?

 

“I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.

 

“Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.

 

“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”

Building the Internet of Things by Maciej Kranz

2016-11-09
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Connect your organization to the Internet of Things with solid strategy and a proven implementation plan


Building Internet of Things provides front-line business decision makers with a practical handbook for capitalizing on this latest transformation. Focusing on the business implications of Internet of Things (IoT), this book describes the sheer impact, spread, and opportunities arising every day, and how business leaders can implement IoT today to realize tangible business advantages. The discussion delves into IoT from a business, strategy and organizational standpoint, and includes use-cases that illustrate the ripple effect that this latest disruption brings; you'll learn how to fashion a viable IoT plan that works with your organization's strategy and direction, and how to implement that strategy successfully by integrating IoT into your organization tomorrow.

For business managers, the biggest question surrounding the Internet of Things is what to do with it. This book examines the way IoT is being used today—and will be used in the future—to help you craft a robust plan for your organization.

  • Grasp the depth and breadth of the Internet of Things
  • Create a secure IoT recipe that aligns with your company's strategy
  • Capitalize on advances while avoiding disruption from others
  • Leverage the technical, organizational, and social impact of IoT

In the past five years, the Internet of Things has become the new frontier of technology that has everyone talking. It seems that almost every week a major vendor announces a new IoT strategy or division; is your company missing the boat? Learn where IoT fits into your organization, and how to turn disruption into profit with the expert guidance in Building the Internet of Things.

Thinking, Fast and Slow by Daniel Kahneman

2011-11-03
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Decisions: You make hundreds every day, but do you really know how they are made? When can you trust fast, intuitive judgment, and when is it biased? How can you transform your thinking to help avoid overconfidence and become a better decision maker?


Thinking, Fast and Slow ...in 30 Minutes is the essential guide to quickly understanding the fundamental components of decision making outlined in Daniel Kahneman's bestselling book, Thinking, Fast and Slow. 


Understand the key ideas behind Thinking, Fast and Slow in a fraction of the time:


* Concise chapter-by-chapter synopses 

* Essential insights and takeaways highlighted 

* Illustrative case studies demonstrate Kahneman's groundbreaking research in behavioral economics 


In Thinking, Fast and Slow, Daniel Kahneman, best-selling author and recipient of the Nobel Prize in Economics, has compiled his many years of groundbreaking research to offer practical knowledge and insights into how people's minds make decisions. Challenging the standard model of judgment, Kahneman aims to enhance the everyday language about thinking to more accurately discuss, diagnose, and reduce poor judgment. 


Thought, Kahneman explains, has two distinct systems: the fast and intuitive System 1, and the slow and effortful System 2. Intuitive decision making is often effective, but in Thinking, Fast and Slow Kahneman highlights situations in which it is unreliable--when decisions require predicting the future and assessing risks. 


Presenting a framework for how these two systems impact the mind, Thinking, Fast and Slow reveals the far-reaching impact of cognitive biases--from creating public policy to playing the stock market to increasing personal happiness--and provides tools for applying behavioral economics toward better decision making. 


A 30 Minute Expert Summary of Thinking, Fast and Slow


Designed for those whose desire to learn exceeds the time they have available, the Thinking, Fast and Slow expert summary helps readers quickly and easily become experts ...in 30 minutes.

Shoe Dog by Phil Knight

2016-04-26
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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.


In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.


But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.


Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Zero to One by Peter Thiel

2014-09-16
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If you want to build a better future, you must believe in secrets.


The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One , legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. 


Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.


Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. 


Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places. 

The Power of Broke by Daymond John

2016-01-19
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Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.


Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.  


Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet: 


·        Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry 

·        Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith 

·        11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair


When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option.  Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.

All In by Bill Green

2017-05-15
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You have the Big Idea, the drive and ambition.


You see the market, and you've identified the customers. You want to be wildly successful. You wonder, how certain entrepreneurs have achieved success without a fancy education or unlimited access to capital. Enter Bill Green, a serial entrepreneur. Using his own impressive business achievements (and his few fiascos), Green provides the reader with the practical tools needed to launch their Big Idea or improve their existing business.


In a unique, humorous, and impassioned style, Bill shares 101 key insights he has gleaned over a 40-year business career that began with a single flea market table. He shares the lessons he learned that allowed him to leverage his flea market business table into one of the largest industrial distribution companies in the country and how he subsequently successfully invested in or founded numerous companies across multiple end markets.


His message is universal and is the ideal road map for anyone who might wonder how the Bill Greens of the business world do what they do so well.

Idea to Execution by Ari Meisel, Nick Sonnenberg

2016-09-14
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Ari Meisel and Nick Sonnenberg recently launched a profitable Virtual Assistant (VA) business in just one day - challenging the startup mentality that every new venture requires months of planning and a large investment of capital. Their VA business was born from scribbled notes on a cocktail napkin during dinner and was an up-and-running less than 24 hours later. By following their 3 step process: Optimize, Automate, Outsource, they leveraged free, readily available digital tools and apps with no outlay of cash whatsoever. Meisel and Sonnenberg reveal tactics for building a scalable business in today's world. This fascinating and informative book chronicles their first year in business together. An essential read for any entrepreneur. It follows their journey from idea to execution, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules. 

Unshakeable by Tony Robbins

2017-02-22
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After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Timesbestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible.


Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron’s. Together they reveal how to become unshakeable—someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many. 


In these pages, through plain English and inspiring stories, you’ll discover…


-How to put together a simple, actionable plan that will deliver true financial freedom.


-Strategies from the world’s top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come.


-How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn’t want you to know.


-The core four principles that most of the world’s greatest financial minds utilize so that you can maximize upside and minimize downside.


-The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street—how the biggest firms keep you overpaying for underperformance.


-Master the mindset of true wealth and experience the fulfillment you deserve today.

Grit by Angela Duckworth

2016-05-03
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In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, athletes, students, and business people-both seasoned and new-that the secret to outstanding achievement is not talent but a focused persistence called “grit.” Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, MacArthur “genius” Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.


Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own “character lab” and set out to test her theory.


Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers-from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.


Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that-not talent or luck-makes all the difference.

The Hard Thing About Hard Things by Ben Horowitz

2014-05-04
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A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.


In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.


His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including



demoting (or firing) a loyal friend;

whether you should incorporate titles and promotions, and how to handle them;

if it's OK to hire people from your friend's company;

how to manage your own psychology, while the whole company is relying on you;

what to do when smart people are bad employees;

why Andreessen Horowitz prefers founder CEOs, and how to become one;

whether you should sell your company, and how to do it.

Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures. 

Pivot by Jenny Blake

2016-09-06
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"Looking to make a career change? Pivot is a book you will turn to again and again." —Daniel Pink, author of To Sell is Human and Drive 


Jenny Blake, author of Life After College and former career development program manager at Google, reveals how to methodically make your next career move by doubling down on what is already working.


This book is for anyone searching for an answer to the question, "What's next?" Whether you have hit a plateau in your perfect-on-paper job, are considering taking on a new role in your current job, are thinking about starting your own business, or you want to move into a new industry altogether, one thing remains clear: your career success depends on your ability to determine your next best move.


If change is the only constant, let’s get better at it.

Unlabel by Marc Ecko

2013-10-01
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From one of the most provocative entrepreneurs of our time, Marc Ecko reveals his formula for building an authentic brand or business in a compelling how-to guide that’s perfect to “educate the next generation of dreamers” (Kirkus Reviews).


As instructive as it is innovative, Unlabel empowers you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.


This visual blueprint teaches you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.


Marc Ecko shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Ecko Unltd. and Complex Media. As Ecko explains, it’s not enough to simply merge your inner artist with business savvy, you must understand the anatomy of a brand, starting with its authentic spine.


With Unlabel, you will discover your own voice by overcoming fear, take action and deliver on your promises, understand why failure is essential, learn how your product or service makes people feel, and recognize if your nostalgia for the past is hampering your ability to envision your future.


Unlabel provides a bold and honest approach to building an authentic personal brand, and a roadmap for growing a bootstrap start-up into a sustainable business.

Self-Employed By Joel Comm and John Rampton

2017-04-25
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Are you an entrepreneur? Entrepreneurs are their own breed, unique individuals with very specific character traits and mindsets. In Self Employed, Joel Comm & John Rampton detail 50 different qualities that personify those who could do well as entrepreneurs. These 50 qualities provide a framework for those already working or about to enter their careers so they can decide if they might make it in business on their own. Not sure if the entrepreneurial lifestyle is for you? Or do you want to double-check on yourself to see if the business you have already started in congruent with who you are? This book is for you! Written by two successful entrepreneurs, this book will inspire you to follow your dreams and create your own entrepreneurial success!

The Lean Startup by Eric Ries

2011-09-13
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Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. 


Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. 


The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. 


Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

#AskGaryVee by Gary Vaynerchuk

2016-03-08
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The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.


Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow.


#AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine.


Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

Entrepreneur Revolution by Daniel Priestley

2013-03-12
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The world is embarking on a new age. The age of the entrepreneur, the agile small business owner, the flexible innovator. The days of the industrial age are over. It's time to break free from the industrial revolution mind-set, quit working so hard, follow your dream and make a fortune along the way. The slow dinosaurs of the industrial age are being outpaced by fast-moving start-ups, ambitious small businesses and technological innovators. Entrepreneur Revolution is a master class in gaining an entrepreneurial mind-set, showing you how to change the way you think, the way you network, and the way you make a living. Successful entrepreneur Daniel Priestley will show you how to embrace the Entrepreneur Revolution and thrive in the new age.


- From a successful entrepreneur who is reaping the rewards of the entrepreneurial age

- How to shift your mind-set and think like an entrepreneur

- Ways to adapt your lifestyle to be more successful

Start Your Own Food Truck Business by The Staff of Entrepreneur Media, Inc, Rich Mintzer

2015-05-12
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Start Your Own Food Truck Business and Satisfy Your Hunger for Success


At over a billion dollars, the mobile food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you.


From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business.


This guide covers:

Six of the hottest mobile food options: food carts, concession trailers, kiosks, standard and gourmet trucks, mobile catering, and bustaurants

Identifying the perfect foodie niche and customer base

Creating menu items that save time, money, and space in the kitchen

Finding a profitable location, time and time again

Attracting new and loyal customers with social media platforms like Instagram, Facebook, and Twitter

Managing daily operations, costs, and setting prices

Licenses, codes, regulations, parking, and other considerations


Plus, gain recipes, shopping lists, favorite equipment buys and more from practicing food truck entrepreneurs.


From choosing a vehicle to franchising and everything in between, learn what you need to know to get your business moving toward success!

Kern and Burn: Conversations With Design Entrepreneurs by Tim Hoover, Jessica Karle Heltzel

2013-04-08
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Kern and Burn: Conversations With Design Entrepreneurs is a beautiful two-color book that features candid conversations with 30 leading designers who have founded startups, channeled personal passions into self-made careers and taken risks to do what they love. In this book they share their failures, successes, and perspectives. Our hope is that you can learn from them-not to follow in their footsteps-but to chart your own course in parallel, one that allows you to thrive, add value to the world and love what you do. 

Start Your Own Event Planning Business by The Staff of Entrepreneur Media , Cheryl Kimball

2015-04-14
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Weddings, graduations, birthday parties, anniversaries, and conferences—what do these all have in common? Everyone would rather hire someone else to plan and run them! That someone can be you.


Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.


Discover how to:

Identify a niche and establish yourself within the industry

Build a loyal customer base for large and small events

Implement targeted strategies for planning commercial, political, civic, social events, and more

Promote your business, events, and yourself with Pinterest, Instagram, and other social and online marketing tools

Develop proposals, vendor agreements, contracts, and manage day-to-day operations and costs

Keep within budget using money-saving tips and industry-tested ideas


Plus, gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources.

Everything you need to make your event planning business a successful reality is right here—get the party started today!