WhenHub - Nestlé

Nestlé

Nestlé is the world’s largest food and beverage company. They have more than 2000 brands ranging from global icons to local favourites, and are present in 191 countries around the world. Source: http://www.nestle.com/aboutus/history/nestle-company-history#tab-2006

Beginning with Milkmaid

1866
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US brothers Charles and George Page help establish Anglo-Swiss Condensed Milk Company. Using abundant supplies of fresh milk in Switzerland, they apply knowledge gained in their homeland to establish Europe’s first production facility for condensed milk in Cham. They start supplying Europe’s industrial towns with the product under the Milkmaid brand, marketing it as a safe, long-life alternative to fresh milk.

The Logo

1867
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Nestlé’s founder, German-born pharmacist Henri Nestlé, launches his ‘farine lactée’ (‘flour with milk’) in Vevey, Switzerland. It combines cow’s milk, wheat flour and sugar, and Nestlé develops it for consumption by infants who cannot be breastfed, to tackle high mortality rates. Around this time he starts using the now iconic ‘Nest’ logo.


Expansion

1875
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Henri Nestlé sells his company and factory in Vevey to three local businessmen. They employ chemists and skilled workers to help expand production and sales.


Fierce Competition

1878
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Fierce competition develops between Nestlé and Anglo-Swiss, when both companies start selling rival versions of the other’s original products: condensed milk and infant cereal. Both firms expand sales and production abroad.


Merger

1882
1903
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In 1882 Anglo-Swiss expands into the US, but the death of George Page frustrates its plans. In 1902 it sells its US-based operations, which paves the way for an eventual merger with Nestlé.


Sale of Chocolate

1904
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Nestlé begins selling chocolate for the first time when it takes over export sales for Peter & Kohler. Henri Nestlé himself plays a key role in the development of milk chocolate from 1875, when he supplies his Vevey neighbour Daniel Peter with condensed milk, which Peter uses to develop the first such commercial product in the 1880s.



Nestlé & Anglo-Swiss Milk Company

1905
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Anglo-Swiss and Nestlé merge to form the Nestlé & Anglo-Swiss Milk Company. The company has two head offices, in Vevey and Cham, and opens a third office in London to drive dairy export sales. Over several years the company expands its range to include unsweetened condensed milk and sterilised milk.



World War I

1914
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War breaks out across Europe and disrupts production for the company, but hostilities also drive demand for Nestlé dairy products, in the form of large government contracts.


Popular With Armed Forces

1915
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Condensed milk is long-lasting and easy to transport, which makes it popular with armed forces. For example, in 1915 the British Army starts issuing Nestlé canned milk to soldiers in their emergency rations. Strong demand for the product means that the company’s milk refineries are working flat out.


Acquires Egron

1916
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Nestlé & Anglo-Swiss acquires Norwegian dairy company Egron, which has patented a spray-drying process for producing milk powder – a product its new owner starts selling.


Milk Shortage

1917
1919
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Milk shortages in Switzerland mean that Nestlé & Anglo-Swiss has to surrender fresh milk supplies to help people in towns and cities. To meet demand for condensed milk from the warring nations, the company buys US refineries and signs supply agreements with Australian companies, which it later acquires.



First & Only Financial Loss

1921
1923
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Falling prices and high stock levels lead to the first, and only ever, financial loss for Nestlé & Anglo-Swiss in 1921. Banker Louis Dapples joins as Crisis Manager, and encourages the company to appoint professional managers for the first time. Administration is centralised, and research is consolidated at one laboratory in Vevey, Switzerland.

Acquires Peter-Cailler-Kohler

1929
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The company buys Switzerland’s largest chocolate company Peter-Cailler-Kohler, the origins of which date back to 1819 when François Louis Cailler creates one of the country’s first chocolate brands Cailler. Chocolate now becomes an integral part of the Nestlé & Anglo-Swiss business.

Milo Launched in Australia

1934
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Malted chocolate drink Milo is launched in Australia, and its success means it is later exported for sale in other markets. The company continues to develop baby and infant foods in this inter-war period, and launches Pelargon in 1934, a full-milk powder for babies enriched with lactic acid bacteria, to improve its digestibility.

Launch of Galak, Rayon and Nestrovit

1936
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A competitive market for chocolate in Switzerland encourages Nestlé-Peter-Cailler-Kohler to innovate by launching Galak white chocolate and Rayon, a chocolate with honey and air bubbles, the next year. Vitamins are a major selling point for healthy products in the 1930s, and Nestlé launches vitamin supplement Nestrovit in 1936.

Nescafe Launched

1938
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Nescafé is launched as a ‘powdered extract of pure coffee’ that retains coffee’s natural flavour, but can be prepared by simply adding hot water. The product is the brainchild of Max Morgenthaler, who begins work on it in 1929, when the Brazilian government asks Nestlé & Anglo-Swiss to find an outlet for its huge coffee surplus.


Expands Production in Latin America

1939
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Nestlé Waters North America

Fearing that the Axis powers could occupy Switzerland, Nestlé & Anglo-Swiss relocates some managers to a new office in Stamford in the US, which operates as the company’s second headquarters during the war. The fighting in Europe makes it impossible for Nestlé to export milk from there, so the company supplies Africa and Asia from the US and Australia, and expands production in Latin America.

Nestea Launched

1942
1946
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World War Two initially slows sales of Nescafé, but they pick up as hostilities continue. After the USenters the war, Nestlé brands rapidly gain popularity among American service personnel. At the end of the war, Nescafé is also included in CARE aid supplies in Japan and Europe. Nestea is launched in the late 1940s.

Maggi

1947
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Nestlé & Anglo Swiss merges with Swiss company Alimentana, which produces Maggi soups, bouillons and seasonings, and is renamed Nestlé Alimentana. Alimentana’s history dates back to 1884, when Julius Maggi developed a protein-rich dried soup to tackle malnutrition.

Nesquik Launched

1948
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In the US Nestlé Alimentana launches a soluble tea, Nestea, which is manufactured using the same method as Nescafé, and can be served both hot or cold. Nesquik, which dissolves easily in cold milk, is also launched in the US and becomes a top seller.


Maggi Fondor Launched

1954
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Nestlé infant cereal has been available since 1948 as a powdered product, but it is now rebranded as Cerelac. Originally only sold as a bouillon cube, Maggi seasoning brand Fondor is launched as a powder. Packaged in a convenient shaker, it can now be used as a condiment in the dining room, as well as in the kitchen.

Canned Products Launched

1957
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Canned ravioli is launched under the Maggi brand. Its huge success prompts Nestlé to launch more canned, prepared foods, which become a new growth segment.

Acquires Heudebert-Gervais and Frisco

1960
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With increasing numbers of households buying freezers, demand for ice cream is rising. Nestlé buys German producer Jopa and French manufacture Heudebert-Gervais to capitalise on this growth, and adds Swiss brand Frisco in 1962. The company also buys UK canned foods company Crosse & Blackwell.

Acquires Findus

1962
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Nestlé buys the Findus frozen food brand from Swedish manufacturer Marabou, and extends the brand to international markets. Findus is one of the first companies to sell frozen foods in Europe, from 1945.

Acquires Chambourcy

1968
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Chilled dairy products are increasingly popular, Nestlé buys French yogurt producer Chambourcy. In the early 1970s the latter launches the Sveltesse range of yoghurts, aimed at health- and weight-conscious consumers.


Vittel

1969
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Nestlé enters mineral waters by buying a stake in French waters brand Vittel.


Acquires Libby, McNeill & Libby

1973
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Keen to bolster its canned foods and frozen portfolio in Anglo-Saxon markets, Nestlé takes over the US frozen foods company Stouffer Corporation, and buys canned foods producer Libby, McNeill & Libby in 1976.

Minor Stakeholder in L’Oréal

1974
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For the first time, Nestlé diversifies beyond food and drink, becoming a minority shareholder in global cosmetics company L’Oréal.


Acquires Alcon Laboratories

1977
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Renamed Nestlé S.A, the company continues its diversification strategy, buying US pharmaceutical and ophthalmic products manufacturer Alcon Laboratories. Declining breast-feeding rates lead some activists to question the baby food marketing strategies of companies including Nestlé. In 1977 they call on people to boycott Nestlé products.



Nestlé and L’Oreal establish Galderma

1981
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Stouffer’s Lean Cuisine frozen meals are launched on a low-fat, low-calorie platform, and the brand posts impressive sales. Nestlé and L’Oreal establish Galderma as a joint venture active in dermatology. The World Health Assembly adopts the WHO code on breast-milk substitutes, and Nestlé is one of the first companies to develop policies based on it and apply them across its business.


Acquires Carnation Co. & Friskies

1985
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By acquiring US-based Carnation Company for USD 3 billion, Nestlé adds brands such as Carnation and Coffee-Mate to its portfolio. It also enters the pet food business when it buys the Friskies brand.

Nespresso

1986
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The Nespresso story begins with a simple idea: enable anyone to create a perfect cup of coffee, just like a skilled barrista.

Acquires Rowntree Mackintosh

1988
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Nestlé buys UK confectionery company Rowntree Mackintosh, adding brands including KitKatAfter Eight and Smarties to its portfolio. It also acquires Italian pasta, sauce and confectionery group Buitoni-Perugina.

Joint Venture With General Mills & Coca-Cola

1991
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Nestlé establishes a joint venture with General Mills, Cereal Partners Worldwide, to produce and market breakfast cereals globally. The company also creates a joint venture with The Coca-Cola Company to form Beverage Partners Worldwide, to manufacture and market brands including Nestea.


Acquires Perrier Group

1992
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Nestlé develops its position in mineral waters by acquiring France’s Perrier Group. Nestlé Sources Internationales is created as a separate waters business in 1993, and is renamed Nestlé Waters in 2002.


Growth Potential in Personalised Nutrition

1997
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New CEO Peter Brabeck-Letmathe sees growth potential in personalised nutrition. He articulates Nestlé’s position as the leader in ‘Nutrition, Health and Wellness’, as the millennium approaches.


Nestlé Pure Life Launched

1998
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Nestlé buys Italian mineral waters business Sanpellegrino Group. Nestlé Pure Life is launched in developing countries, to guarantee clean and healthy drinking water, and Aquarel is launched in Europe two years later.


The Sustainable Agricultural Initiative Nestlé

2000
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The Sustainable Agricultural Initiative Nestlé (SAIN) is launched to promote collaboration with local farmers. It aims to improve their living standards and ensure a sustainable supply of commodities.

Nestlé Purina Petcare

2001
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Nestlé buys US pet food business Ralston Purina, and merges it with Nestlé Friskies Petcare to establish the new market leader in pet care, Nestlé Purina Petcare.


Licensing Rights to Häagen-Dazs and Acquires Movenpick

2002
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After expanding its ice-cream business in the 1990s, Nestlé acquires the licensing rights to premium producer Häagen-Dazs in the US and Canada, and buys Mövenpick and Dreyer’s Grand Ice Cream in 2003. It also acquires frozen foods business Chef America for USD 2.6 billlion.



Acquires Jenny Craig and Uncle Toby’s

2006
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Nestlé articulates its Creating Shared Value approach to doing business, whereby any action for shareholders must also create value for the communities where it operates and wider society. Nestlé acquires weight management business Jenny Craig and Australian breakfast cereals company Uncle Toby’s.


Acquires Novartis Medical Nutrition

2007
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A growing focus on medical nutrition leads Nestlé to the acquire Novartis Medical Nutrition. It also buys baby food company Gerber and Swiss mineral waters concern Sources Minérales Henniez.


Nestlé Professional

2009
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The first Creating Shared Value Forum in New York brings together experts to discuss global challenges in the areas of nutrition, water and rural development, and the role of business in helping to solve them. The Forum becomes an annual event. Nestlé creates a foodservice business division, named Nestlé Professional from 2009.


Acquires Kraft Foods’ Frozen Pizza Business

2010
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Nestlé acquires Kraft Foods’ frozen pizza business. The Nestlé Cocoa Plan and Nescafé Plan are both launched to develop the company’s sustainable supply chains in cocoa and coffee, improve social conditions in farming communities, and ensure their profitability.


Nestlé Institute of Health Sciences Established

2011
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Nestlé Health Science and the Nestlé Institute of Health Sciences are established, to research science-based nutritional products aimed at preventing and treating chronic medical conditions. Nestlé becomes the first food company to work with the Fair Labor Association (FLA), to help tackle child labour in the cocoa supply chain.


Acquires Wyeth Nutrition

2012
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Nestlé acquires Wyeth Nutrition, formerly Pfizer Nutrition, for USD 11.9 billion, to strengthen its position in infant nutrition.


Jenny Craig Sold

2013
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Nestlé Health Science buys US-based medical foods company Pamlab, which specialises in medical nutrition for patients with conditions including mild cognitive impairment and depression. Weight management business Jenny Craig is sold in America and Oceania.


Full Control of Galderma

2014
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With the creation of Nestlé Skin Health, Nestlé takes full control of the Galderma dermatology joint venture which it created with L’Oréal in 1981. The companies also end their joint venture Innéov, a cosmetic nutritional supplements business launched in 2002. Galderma subsequently acquires some of its assets.


Cailler Launched

2015
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Nestlé launches Cailler, the oldest surviving Swiss chocolate brand, as its first super-premium global chocolate. French frozen foods business Davigel is sold.


150 Years Celebration

2016
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Nestlé celebrates its 150 year as a company. A portion of the ice cream, frozen food and chilled dairy business is incorporated into a joint venture – Froneri – with UK ice cream manufacturer R+R.