WhenHub - World's Most Popular Breakfast Brand - Kellogg's

World's Most Popular Breakfast Brand - Kellogg's

The Kellogg Company is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods. The company's brands include Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa Krispies, Keebler, Pringles, Pop-Tarts, Kashi, Cheez-It, Eggo, Nutri-Grain, Morningstar Farms, and many more. Kellogg's stated purpose is "Nourishing families so they can flourish and thrive." Kellogg's products are manufactured in 18 countries and marketed in over 180 countries. Kellogg's largest factory is at Trafford Park in Trafford, Greater Manchester, United Kingdom, which is also the location of its European headquarters. Kellogg's holds a Royal Warrant from Queen Elizabeth II and the Prince of Wales. Source: http://www.kellogghistory.com/timeline.html

Birth

1860
MI
United States
Battle Creek

In 1856 the Kellogg family moves to Battle Creek, Michigan, where the Seventh-day Adventist Church has established its headquarters. Will Keith Kellogg, founder of Kellogg Company is born on April 7, 1860 in Battle Creek.

Accidentally Created Flaked Cereal

1894
N\A
N/A

In a fortunately failed attempt at making granola, the company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes.

Opened Battle Creek Toasted Corn Flake Co.

1906
N\A
N/A

W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes®.

Sanitas Nut Food Co. Ltd.

1906
N\A
N/A

W.K. Kellogg becomes general manager of the Sanitas Nut Food Co. Ltd., selling cereal products to former sanitarium patients.

The Kellogg's Logo

1907
N\A
N/A

A cereal carton displays the first use of the Kellogg's logo circa May or June 1907. W.K. and Shaw decided to drop the "Sanitas" name because it reminded them of a disinfectant. Instead, a stylized version of W.K.'s last name was placed on the top of its cereal packages. It is unknown when the "Kellogg's" name was first used—the company's legal documents and trademark registrations said it occurred"about May 1, 1907."

First Advert

1907
N\A
N/A

In the spring of 1907 a salesman from the Ketterlinus Lithographing Company of Philadelphia met with W.K. and showed him the drawing of a smiling young woman in a gingham dress holding a sheaf of corn. W.K. purchased the drawing, which would be called "Sweetheart of the Corn™." Although modified during the next 100 years, the image would become one of Kellogg's most enduring and successful advertising symbols.

Risque Advertising Campaign

1908
N\A
N/A

A daring, and for its time, risque, advertising campaign appeared from February through July 1908 in various city newspapers across the country saying, "Give a Grocer a Wink! And see what you'll get—K-T-C.™" On "Wink Day™" it was revealed that "K-T-C" was a free sample package of Kellogg's Toasted Corn Flakes™.

W. K. Kellogg National Corn Trophy

1909
N\A
N/A

"To promote crop improvements, Kellogg Company awarded the "W. K. Kellogg National Corn Trophy" to the farmer who submitted the best ear of corn to the annual National Corn Show.

Launched Kellogg's Toasted Rice Flakes™

1909
N\A
N/A

The company introduced its second product to the public, Kellogg's Toasted Rice Flakes™.

Funny Jungleland™

1910
N\A
N/A

During a recession called the "Panic of 1910," Kellogg Company offered its first premium, the Funny Jungleland™ Moving Pictures book that featured pictures of animals and short rhymes. This was the start of the company's efforts to build a relationship with children. When the Funny Jungleland™ book was published, the cereal company printed "The Baseball Game" on the inside of its cereal cartons and encouraged its customers to set up special leagues of players.

Display

1910
N\A
N/A

An early grocery store display in the 1910s. There was limited space for cereals to be displayed.

Factory Tour

1912
N\A
N/A

Tours for first-time visitors of the Battle Creek plant were made available from 9–11 A.M. and 1–4 P.M.

Launched Kellogg's Toasted Wheat Biscuit™

1912
N\A
N/A

Besides corn flakes, Kellogg Company launched other products, such as Kellogg's Toasted Wheat Biscuit™

Biggest Billboard

1912
NY
United States
Theater District

Kellogg was one of the first organizations to use a large-scale outdoor advertising display when it erected a 106-foot-wide, 80-foot-tall billboard on top of the Mecca Building at 48th Street and Broadway in Times Square, New York City. Billed as the world's largest advertising sign requiring 80 tons of structural iron for its framework, it featured the image of a young boy's face. A mechanical device changed the boy's expression—he cried when the heading said, "I want Kellogg's®," then smiled as the heading read, "I got Kellogg's®."

Use of Waxtite

1914
N\A
N/A

One of Kellogg's most significant and most expensive innovations was to use "Waxtite™". Developed by John Leonard Kellogg, Waxtite™ was a thick, smooth envelope of paraffin (waxed paper) that encased Kellogg's cereal boxes (liners inside the packages were added a few years later).

Launched Kellogg's Pep

1925
N\A
N/A

Kellogg's® Pep™, a whole-wheat and part bran flake cereal, was introduced in 1925 and marketed to athletes.

Launched Rice Krispies

1928
N\A
N/A

Kellogg's® Rice Krispies® first appear on the market. It was marketed as "The Talking Cereal" because of its distinctive popping sound when milk was poured on it. The slogan, "Snap! Crackle! Pop!™" was first used a year later.

Foundation Founded

1930
N\A
N/A

The W. K. Kellogg Foundation is founded.

Food Fortification

1938
N\A
N/A

"Kellogg Company introduced several new innovations, including food fortification efforts, the introduction of assortment packs, and the expansion of its facilities in Battle Creek and overseas. Kellogg's® Pep™ became the first cereal fortified with vitamins B and D through the "spray" method, marking the beginning of the cereal industry's food fortification processes."

Launched Gro Pup

1941
N\A
N/A

Kellogg introduced a new product, a dog food named Gro-Pup™, which led to the creation of an animal food business.

Launched Kellogg's Sugar Frosted Flakes

1952
N\A
N/A

Tony the Tiger® appears when Kellogg's Sugar Frosted Flakes™ debuts. There are relatively few people who have had "the voice," marked by a distinct tenor and tone that is easily recognizable. But one such man was singer/actor Thurl Arthur Ravenscroft, the longtime voice of Kellogg's Tony the Tiger®.

Launched Kellogg's Special K®

1955
N\A
N/A

Released nationwide in 1955, Kellogg's® Special K® was the first cereal fortified with seven vitamins and iron, thus giving it its "special" designation.

Cornelius Rooster

1958
N\A
N/A

"Cornelius Rooster® appears on Kellogg's Corn Flakes® boxes."

Launched Kellogg's® OKs

1959
N\A
N/A

Kellogg's® Concentrate™ and Kellogg's® OKs™ went into national distribution. Big Otis™: This Scotsman was the short-lived mascot for Kellogg's® OKs™. When Kellogg's® OKs™ failed, Kellogg developed new products to utilize this equipment—Kellogg's® Froot Loops®, Kellogg's® Apple Jacks®, and Kellogg's® Puffa Puffa Rice™. 

Launched Sugar Pops

1959
N\A
N/A

Sugar Pops Pete™: Sugar Pops Pete™ wore a 10-gallon hat and spoke with a Western twang. He was used on packages of Kellogg's® Pops®, then called Sugar Pops™, from 1959 to 1967. TV commercials used the running jingle "Sugar Pops are Tops," as Pete™ tangled with varmints, defeating the bad guys by shooting them with sparkling sugar dust, which turned them as sweet as the cereal. 

Launched Various Products

1963
N\A
N/A

Kellogg introduced a varied product line to meet local tastes in foreign countries with cereals that included Kellogg's® Sultana Bran™, Froot Loops®, and Kellogg's® Seasoned Corn Flake Crumbs in Australia; Froot Loops® in Canada; Sugar Pon™ in Japan; Snack-Pak® and Seasoned Corn Flake Crumbs® in South Africa; Sugar Smacks™ and Variety® in Mexico. 

Launched Kellogg's Apple Jacks

1965
N\A
N/A

After discovering a competitor's plans to introduce a cereal with an apple cinnamon coating and dried apple pieces, Kellogg decided its new cereal would have an apple-cinnamon flavor, and be named Kellogg's® Apple Jacks®.

Eggo Waffles

1970
N\A
N/A

Kellogg's bought Fearn International Inc., specifically to focus on their Eggo® Waffles line. 

Launched Frosted Mini-Wheats

1970
N\A
N/A

"Kellogg's® Frosted Mini-Wheats® cereal debuted nationally."

Launched Sugar Smacks

1972
N\A
N/A

Dig'Em®: The diminutive, mischievous frog with the big voice debuted in 1972 as the spokescharacter for Kellogg's® Sugar Smacks™. Dig'Em® was very active, energetic, savvy, and a bit of a troublemaker because he enjoyed playing pranks on adults. Dig'Em® was nonetheless friendly, and liked to smack kids' hands. When the cereal's name was changed to Kellogg's® Honey Smacks™ in 1984, the frog was replaced by Wally the Bear,™ but public protest brought Dig'Em® back. 

Launched Various Products

1975
N\A
N/A

"To meet consumer demands in the 1970s, other new products were introduced including Kellogg's® Frosted Rice with Tony Jr.™ as it's spokes-character; Kellogg's® Cracklin' Oat Bran™, a high fiber cereal with a nut-like taste; Kellogg's® Raisins, Rice & Rye™; Kellogg's® Honey & Nut Corn Flakes, Kellogg's® Most™, a high-fiber, multivitamin, iron supplement cereal; and a frozen pizza line."

Hot Air Balloon Championship

1981
N\A
N/A

Kellogg's U.S. Food Products Division became the major sponsor of the Battle Creek World Hot Air Balloon Championship. The company even entered its own balloon decorated with the face of Tony the Tiger. 

Launched Nutri-Grain

1981
N\A
N/A

In response to consumer interest for whole grain foods and the oat bran craze, Kellogg's Nutri-Grain® cereal was created. It was test-marketed for five years before it debuted. 

Launched Raisin Sqaures

1984
N\A
N/A

Kellogg's® Raisin Squares® were introduced to offer the appeal of a shredded wheat biscuit with fruit inside. Kellogg was successful in taking the product from concept to the test market in 90 days, including an advertising campaign. The popular product was quickly expanded to include Kellogg's® Apple Cinnamon Squares™ and Kellogg's® Strawberry Squares™. 

Launched Fruitful Bran

1985
N\A
N/A

Kellogg's® Fruitful Bran® (with raisins, dates and apples), Kellogg's® Strawberry Krispies®, Kellogg's® Just Right® (a tasty, highly-fortified cereal with four grains introduced in 1985). 

Launched Mueslix

1987
N\A
N/A

Two versions of Kellogg's® Müeslix™ that were based on the company's popular European "muesli" cereals. Kellogg's® Müeslix™ Five Grain cereal combined oats, wheat, corn, rice, and barley with raisins, dates, and hazelnuts. Kellogg's® Müeslix™ Bran cereal, on the other hand, used chopped dates, figs, and almonds.

New Headquarters

1986
N\A
N/A

Kellogg's new 300,000 square-foot headquarters building opened in June 1986. The architectural works of Frank Lloyd Wright, Louis Sullivan, and Eliel Saarinen inspired its design.

Corn Pops in Latin America

1990
N\A
N/A

"In Latin America, Kellogg's® Corn Pops® had its own spokescharacter, Ricky®." 

Growth Opportunity

1990
N\A
N/A

The growing global awareness of the health benefits dietary fiber created a growth opportunity for Kellogg. Pictured range of Kellogg cereals starting at the upper left with Kellogg's® Wheat Bran® Flakes, sold in Ireland, Kellogg's Raisin Bran®, sold the United States, Kellogg's® Sultana Bran™, sold in Australia, and Kellogg's® Complete® Wheat Bran, sold in the United States.

Launched Nutri- Grain Bars

1991
N\A
N/A

Nutri-Grain® Bars released in 1991.

W.K. Kellogg Institute (WKKI) for Food and Nutrition Research

1997
N\A
N/A

W.K. Kellogg Institute (WKKI) for Food and Nutrition Research in downtown Battle Creek. When it opened in 1997, the facility would become the company's think tank for new food products and consolidated operations that had been spread out into a number of other buildings. The key purpose for WKKI was to create cross-cultural teams to identify global growth opportunities and develop products that could be marketed in multiple regions instead of just one country. WKKI had five restaurant quality kitchens, extensive research facilities and a large, flexible experimental production area. Its pilot plant for manufacturing test batches of new snacks and cereals was one-tenth the size of an actual manufacturing plant.

Limited Edition - Kellogg's Pokemon

2000
N\A
N/A

Kellogg released a limited edition cereal that was based on Pokémon®—the "pocket monster" characters from Nintendo's popular cartoon/video/card games, called Kellogg's Pokémon®. The cereal was released to coincide with the theatrical release of the Warner Bros. Production of "Pokémon® 2000 The Movie."

Kellogg and The Walt Disney Company

2001
N\A
N/A

A cross-promotion deal was signed between Kellogg and The Walt Disney Company that resulted in the release of special premiums, which included miniature bean dolls that used Disney's licensed characters such as Winnie the Pooh™, Piglet™, Eeyore™ and Tigger™. The deal also promoted the creation of special edition cereals such as Kellogg's® Disney Hunny B's™ that debuted in January 2002 with strong initial sales. (The deal with Disney also made Kellogg the official breakfast sponsor at Walt Disney World, Disneyland Resort, and Disneyland Paris.)

Launched Special K Red Berries

2002
N\A
N/A

Kellogg cereals with freeze-dried berries became popular in Great Britain and France, so the concept was introduced to North America in 2001 as Kellogg's® Special K® Red Berries (strawberries in that case). By 2002, Kellogg's cereals with freeze-dried fruit were generating almost $100 million in sales for the company and, more importantly, it had beaten General Mills' own freeze-dried fruit cereals by two years.

Launched Special K For A Low Carb Lifestyle

2003
N\A
N/A

In response to consumer demand for "low carb" meals, Kellogg released specialty products such as Kellogg's® Special K® For A Low Carb Lifestyle; Keebler Chips Deluxe® Carb Sensible Cookies with flavors such as chocolate chip, chocolate chip with pecans, and peanut butter; plus Kellogg's Eggo® Special K® For Your Low Carb Lifestyle waffles.

Celebrating 100 Years

2006
N\A
N/A

In 2006, Kellogg Company celebrated its 100th Anniversary. Since 1906, a desire for innovation and commitment to being the best has guided Kellogg Company. From being one of the first companies to offer premiums in its cereal boxes to being the first to fortify its cereals, Kellogg has historically been a leader in industry, innovation and marketing.


Kellogg Company founder W.K. Kellogg's strong commitment to nutrition, health and quality has driven the company's unique food innovations. The spirit of Kellogg Company is based on continual improvement in products and processes, with the goal of providing great-tasting, nutritious products that meet the most rigorous quality standards.

100 Calories

2006
N\A
N/A

As Kellogg celebrated its centennial anniversary in 2006, one health trend that was shaping the convenience food business was consumers' desires to purchase 100-calorie snack packs with the guarantee that the product contained exactly 100 calories.

Kellogg's All-Bran Celebrated 90th Anniversary

2006
N\A
N/A

Kellogg's® All-Bran® celebrated its 90th anniversary - providing a great opportunity to take a closer look at the ever-popular brand. With more than $400 million in annual sales, the All-Bran line of cereals and snacks is one of Kellogg's fastest-growing brands worldwide. Products include a variety of cereals in the form of shreds, flakes, and flakes with yogurt coated clusters, as well as cereal bars and snack bites.

Kellogg's Special K Product Line Extended

2006
N\A
N/A

Kellogg's® Special K® product line was extended into the diet and nutrition sections of grocery and drug stores with the launch of three innovative, protein-fortified products designed to meet consumers' evolving shape management needs: Special K₂0™ protein waters, Special K™ protein snack bars and Special K™ protein meal bars.

Launched Nutri-Grain Fruit & Nut Bar

2007
N\A
N/A

Kellogg Company launched itself into the fast-growing trail-mix granola bar category with the introduction of Kellogg's™ Nutri-Grain™ Fruit & Nut bars. With more fruit and nuts than the leading competitor, Nutri-Grain™ Fruit & Nut bars burst with premium ingredients for natural energy any time of day.

Launched Special K Chocolatey Delight

2007
N\A
N/A

Whether you’re sitting down to a nice quiet breakfast or on the go, Kellogg has many delicious Special K® products to help you reach your weight management goals. At 120 calories per serving, Kellogg’s® Special K® Chocolatey Delight’s crunchy rice and wheat flakes and oh-so-yummy chocolatey pieces are the perfect way to get your chocolatey fix without undoing your day.

Launched Special K Meal & Snack Bars

2007
N\A
N/A

Kellogg’s® Special K® brand also expanded its portfolio with meal and snack bars. Turns out, missing meals is a BIG metabolism no-no. So if you have to power through that all-day meeting or cart kids from here to there or run out the door right NOW, reach for a Special K™ Protein Meal Bar.

Launched Pop-Tarts Toaster Pastries

2008
N\A
N/A

Kellogg’s® Pop-Tarts® Toaster Pastries with One Serving of Whole Grain contain 16 grams of whole grain in each pastry. Get the whole grains you need in two favorite Pop-Tarts® Toaster Pastry flavors – strawberry and brown sugar cinnamon.

Launched Special K Crackers

2008
N\A
N/A

The Special K® brand continues to provide great new options. Kellogg’s™ Special K® crackers were introduced in two delicious flavors, Italian Tomato and Herb and Multi-Grain.

Launched Special K Blueberry Cereal

2008
N\A
N/A

Kellogg’s® Special K® Blueberry cereal provides a tasty blend of crunchy rice, whole wheat, and blueberry flavored flakes combined with oat and blueberry flavored clusters.

Kellogg’s Rice Krispies Celebrates 80th Anniversary

2008
N\A
N/A

Iconic Kellogg’s® Rice Krispies® cereal celebrates its 80th anniversary. Since 1928, parents and children have been lending an ear to the cereal bowl to hear the familiar sounds. The famous characters Snap® Crackle® Pop® are present on each and every box.

Launched Pop-Tarts Pop Art Program

2009
N\A
N/A

Internationally renowned artist Burton Morris and Kellogg’s® Pop-Tarts® brand partner to launch Pop-Tarts® Pop Art program, a celebration of the toaster pastries that Morris views as edible works of art.

Launched Cinnabon Snack Bars

2009
N\A
N/A

Kellogg’s® Cinnabon® snack bars offer a chance to momentarily hit the reset button and enjoy a surprisingly indulgent, wholesome snack. They can also be enjoyed warm by heating for just a few seconds in the microwave, sending the unforgettable smell of cinnamon throughout your home or office and heightening the enjoyment of the snacking experience. Each bar has 150 calories, so they can easily fit into a balanced and healthful meal plan, all the while capturing the indulgent flavor of Cinnabon™ cinnamon in a wholesome snack bar.

Launched FiberPlus Antioxidants Bars

2009
N\A
N/A

Kellogg raises the bar on nutrition with its new Kellogg’s FiberPlus™ Antioxidants bars, which contain 35 percent of the daily recommended value of fiber plus 20 percent of the daily recommended value of antioxidants vitamin E and zinc.

Launched Special K Brand Shakes

2009
N\A
N/A

Kellogg’s Special K® brand shakes things up with new protein shakes featuring great taste, protein and fiber.

Acquired Mother’s Cookies

2009
N\A
N/A

In 2009, Mother’s® Cookies celebrated its 95th anniversary of delighting generations with favorites like the pink and white sprinkled Circus Animal® cookies and the rich, crème-filled Taffy® sandwich cookies. Kellogg acquired the trademarks and recipes of Mother’s Cookies in 2008.

Launched Mini-Wheats Little Bites

2009
N\A
N/A

Smaller just got better. New Kellogg’s® Mini-Wheats Little Bites® cereal contain the same nutrition benefits as Frosted Mini-Wheats® cereal while the smaller biscuit size is easier for younger kids to enjoy. Available in two delicious flavors, Chocolate and Honey Nut, with whole grains and 6 grams of fiber in each serving.

Launched Special K Low-Fat Granola and Fruit Crisps

2010
N\A
N/A

For 50 years the Special K® brand has been committed to helping consumers meet their weight-management goals. Now many of the popular cereal varieties are also good sources (3 grams) of fiber. Two new introductions include Kellogg’s Special K® Low-Fat Granola and Special K® Fruit Crisps. 

Launched FiberPlus Antioxidants Cereal

2010
N\A
N/A

Kellogg’s FiberPlus™ Antioxidants cereals deliciously provide fiber and antioxidants available in Berry Yogurt Crunch and Cinnamon Oat Crunch.

Launched Nutri-Grain Superfruit Fusion Flavored Cereal Bars

2010
N\A
N/A

Kellogg’s® Nutri-Grain Superfruit Fusion™ flavored cereal bars have taken traditional fruit and blended it with superfruit flavors then surrounded it with a crust made with whole grains. They not only taste delicious and have a hearty texture they’re also rich in antioxidants, vitamins C and E. Available in Cherry Pomegranate and Strawberry Acai.

Launched Corn Flakes Simply Cinnamon

2010
N\A
N/A

Kellogg introduced Kellogg’s Corn Flakes® Simply Cinnamon cereal. The classic, crispy taste reminds you that Kellogg’s Corn Flakes® cereal will always be The Original and Best™. 

Launched Rice Krispies Gluten Free

2011
N\A
N/A

Kellogg Company launched its first-ever gluten-free cereal – Rice Krispies® Gluten Free. The cereal eliminates barley malt (the source of gluten in the original Rice Krispies® cereal) and is made with whole grain brown rice to differentiate it from the original and for flavor.

Official Sponsor of the U.S. Olympic and Paralympic Teams

2011
N\A
N/A

Kellogg became an official sponsor of the U.S. Olympic and Paralympic teams through 2016 in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. Kellogg Company's investment in America's athletes began with Kellogg support of the Olympic Games from 1976-1992 and included the U.S. Olympic Teams from 2000-2008.

Launched Crunchy Nut Cereal

2011
N\A
N/A

In response to consumer demand and huge popularity in other markets, Kellogg launched Kellogg’s® Crunchy Nut® cereal in the U.S. The cereal features a blend of delicious honey and pieces of nuts in every crunchy bite.

Launched its First-Ever Ad to Air During the Opening Ceremonies

2012
N\A
N/A

To emphasize the importance of beginnings, Kellogg's® launched its first-ever ad to air during the Opening Ceremonies, celebrating the start and all the potential it holds. The commercial featured Rebecca Soni, 2012 U.S. Olympic swimmer, Team Kellogg's athlete and six-time Olympic medalist, in her first broadcast ad.

Launched a New Rewards Program

2012
N\A
N/A

Kellogg Company launched a new rewards program to thank consumers for their loyalty and commitment to their favorite Kellogg brands. By visiting www.kelloggsfamilyrewards.com, families can enter sweepstakes and build up points for rewards, such as discounts, toys, books, apparel, sports equipment, gift cards, a chance to win free groceries, and more.

Acquired Pringles

2012
N\A
N/A

Kellogg welcomed Pringles® to its family of beloved brands, strengthening the company’s competitive position in global snacks. Through the acquisition of the Pringles® brand, Kellogg is now the world's second-largest savory snacks player. Pringles® are sold in more than 140 countries and are available in more than 80 flavors.

Let's Make Today Great

2012
N\A
N/A

Kellogg announced a refresh of its iconic, 106-year-old Kellogg's® brand in the most significant update of its marquee identity in company history. Enhancements to the company’s websites, packaging, advertising and other marketing materials included a new tagline – "Let's Make Today Great," distinctly bright visual graphics and images, a more conversational tone, and a contemporized version of the classic Kellogg's® script logo.

Launched Krave

2012
N\A
N/A

Following success in Europe, Kellogg introduced Krave™ cereal to U.S. consumers. Krave™ cereal is a crispy, multi-grain shell outside with smooth real chocolate inside and is available in two flavors – Chocolate and Double Chocolate.

Launched Breakfasts for Better Days

2013
N\A
N/A

Kellogg Company launched Breakfasts for Better Days™ and committed to provide 1 billion servings of cereal and snacks to support global hunger relief by the end of 2016. In support of the initiative and in honor of World Food Day on Oct. 16, employee volunteer events were held in 28 countries. As a result, Kellogg and Kellogg employees donated nearly 100,000 pounds of food to help 94 community programs around the world.

Launched Special K Nourish Hot Cereal

2013
N\A
N/A

Kellogg introduced Special K® Nourish hot cereal – the brand’s first-ever hot cereal in the U.S. The hot cereal features a unique whole grain blend, including quinoa, oats, barley and wheat. Special K® Multi-Grain Porridge was introduced for dieting consumers in the U.K. and Ireland and made with 30 percent less fat than other porridges.

Launched To Go Breakfast Shakes

2013
N\A
N/A

Kellogg® introduced new breakfast products to meet the on-the-go needs of many consumers. Kellogg’s® To Go breakfast shakes, for example, provide a convenient drinkable option with the same protein, fiber and minerals as a bowl of cereal.

Launched 2 New Flavours Under Pop Tarts

2013
N\A
N/A

Peanut butter was always the most requested flavor by our fans. Pop-Tarts® Gone Nutty! hit shelves in two varieties – Peanut Butter and Frosted Chocolate Peanut Butter. Once consumers tasted the delicious new varieties, they agreed it was worth the wait.

Recycling Initiative

2013
N\A
N/A

Kellogg Australia encouraged shoppers to keep soft plastic packaging, like the liner inside the cereal box, from being disposed of in landfills. Instead, consumers were asked to drop off liners at designated recycling stations where the plastic was converted into products for everyday use.

Kellogg’s Pop-Up Recharge Bar

2014
N\A
N/A

When it comes to nutrition at breakfast, there’s a lot of information out there and a recent survey revealed that when hearing “proteins and grains,” only 20 percent of Americans think of cereal and milk. So, in June 2014, the Kellogg’s® Pop-Up Recharge Bar was opened to educate families about the power of protein and grains found in a serving of Kellogg’s cereal and one cup of skim milk. Attendees enjoyed a free breakfast of Kellogg’s® cereal and milk combinations, alongside exciting performances from top celebrities.

Happy 50th Birthday Pop-Tarts Toaster Pastries

2014
N\A
N/A

For 50 years, families have been toasting Pop-Tarts® toaster pastries. To celebrate, the brand introduced Birthday Editions, including Chocolate Vanilla Crème, Milk Chocolate Graham, and Birthday Cake. Over time, Pop-Tarts® has created a series of bestselling, tried-and-true favorites including Frosted Strawberry and Frosted Brown Sugar Cinnamon.

Special-Edition Kellogg's Corn Flakes Boxes.

2014
N\A
N/A

Kellogg was proud to support the U.S. Olympic and Paralympic Teams for the 2014 Games. Team Kellogg’s™, a group of athletes and hopefuls, partnered with Kellogg to promote the importance of starting each day right with a great breakfast. Meryl Davis and Charlie White secured the first gold medal in ice dance for the U.S. Kellogg’s showed support by capturing the image of their historic win on the front of special-edition Kellogg's® Corn Flakes® boxes.

Launched Open For Breakfast

2015
N\A
N/A

Kellogg launched Open For Breakfast™ and became one of the first consumer product goods companies to offer a digital and social forum to hear what’s on peoples’ minds and share stories about our foods and commitments to communities and the environment.

Awards

2015
N\A
N/A

Several Kellogg’s products received recognition for packaging design and innovation. Pringles® Original Crisps with Dip won the 2015 CSP Retailer Choice Award for Best New Product. Kellogg’s® Special K® Cracker Chips and Kellogg’s® Disney “Frozen” Cereal won 2015 AmeriStar Awards from the Institute of Packaging Professionals (IoPP).

Efforts Towards Climate Conservation

2015
N\A
N/A

Kellogg took another step forward in our commitment to climate action by announcing new, ambitious science-based greenhouse gas (GHG) emissions targets. In December 2015, we announced plans to cut GHG emissions by 65 percent across our operations and work with suppliers to help reduce their emissions by 50 percent by 2050.