WhenHub - Estée Lauder

Estée Lauder

The company began in 1946 when Estée Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks Fifth Avenue in New York. On November 17, 1995, The Estée Lauder Companies went public on the New York Stock Exchange, at $26.00 a share ($13.00 post-split). he company owns a diverse portfolio of brands, distributed internationally through retail channels and digital commerce, and has its headquarters in Midtown Manhattan, New York City. Source: https://www.elcompanies.com/who-we-are/key-moments

The Beginning

1940
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Estée and Joseph Lauder found Estée Lauder Cosmetics. The couple divides responsibilities, playing to their strengths: Estée leads creativity, product development, and sales, while Joseph manages finance and operations.

Introducing 4 Original Products

1946
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Estée develops her own beauty line starting with four products including an all-purpose skin cream which she sells in Manhattan beauty salons, giving free demonstrations and makeovers.

First Department Store Order

1947
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Determined to have her products available in only the most elegant stores, Estée convinces the cosmetics buyer from Saks Fifth Avenue to place an order – equivalent to $10,000 today.


The prestigious Stork Club is a favorite spot where Estée graciously hosts business associates and colleagues.

Estée’s Personal Touch

1951
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Estée loves working directly with a customer – answering her questions and watching her face light up at the difference a new color or product can make in her appearance – and her attitude.


Gift With Purchase

Estée revolutionizes how cosmetics are introduced with her now-famous “Gift with Purchase”.


Come in to meet

She wisely offers customers a free sample with every purchase and is often at the counter to personally hand them out.


Savvy sampling

Long before subscription boxes are a trend, Estée offers a “personally selected” product in her “Beauty by the Month” Club. This brilliant marketing tactic brings customers back to the stores.

Word-of-Mouth Marketing

1952
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Decades before social media becomes mainstream, Estée knows the power of word-of-mouth marketing.


Youth-Dew Sensation

1953
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The Company's first important product is Estoderme Youth-Dew Cream, with an egg in every jar. It steals the heart of the Harper's Bazaar's editor-in-chief which seals its success.


More Ways To Look Youthful

Estee expands the Estoderme line to include Youth-Dew creams, lotions and powders-precursors to the now legendary Youth-Dew bath oil.


Daring Ad For A Sweet Scent

Determined to empower women to purchase their own perfumes instead of only receiving them as gifts, Estee introduces Youth-Dew as a bath oil that doubles as perfume.


An Enduring Product

Youth-Dew becomes a sensation and a fledgling start-up cosmetics company begins its transformation to a multi-million dollar business, which now includes fragrance.

Re-Nutriv Initiates Luxury Skincare Category

1956
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Re-Nutriv combines 25 of the world's most precious ingredients with science's most extraordinary advances of the time.


An Artist's Interpretation

A Harper's Bazaar promotion about Re-Nutriv illustrated for the magazine by a young Andy Warhol, soon-to-be a 60's pop culture artist.


A Goldmine of Beauty

Estee believes her customers want to indulge themselves in the very best...at any price. Re-Nutriv advertising proudly lists the unprecedented price of $115 a jar.


Leonard A. Lauder Joins The Company

1958
767 5th Avenue
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United States
Estée Lauder Companies

After growing up in the family business, Leonard Lauder graduates from Wharton and the U.S. Navy Officer Candidate School. Following service at sea as a naval officer - he officially joins the company.


New Home For The Family Business

With a small staff, the Company moves into larger, more elegant offices at 666 Fifth Avenue.

Happy Couple

1959
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Leonard Lauder marries a beautiful young teacher named Evelyn Hausner who enthusiastically joins the family business. Estée considers her “an extraordinary asset in uncountable ways.”

Exceptional Growth

1960
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The 1960s mark a crucial period of growth with the construction of three manufacturing facilities, overseas expansion and the launch of two major brands: Aramis – the first men’s prestige fragrance brand and Clinique – which revolutionizes the industry and becomes one of the most successful brands in cosmetics history.

First Overseas Account

1960
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Harrods

After long and persistent efforts, Estée Lauder lands the Company’s first overseas account in Harrods – the finest store in London. The UK will become a core market.



Estée’s first makeup collection

1962
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A limited edition makeup collection debuts, providing a complete package of products designed for evening wear. Years later, the original pattern on the collection’s exterior packaging inspires the advertising for the Estée Lauder Mad Men®collection.

Ronald S. Lauder Joins Company

1964
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After graduating from the Wharton School of Business, Ronald follows his brother into the family business, spending time overseas in Belgium and Paris. His mastery of several languages is of tremendous value to the Company.

Aramis Transforms Men's Fragrance

1964
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Aramis launches as the first prestige men's fragrance and treatment brand of men's grooming products, named after an exotic Turkish root originally used as an aphrodisiac.


A Master Plan

Marketing aims at educating men (and the women who love them) emphasizing that it's acceptable for them to smell nice and have soft skin.\


Real Men Use Scent

The recognisable and refined scent and tortoiseshell packaging will remain timeless, crossing beyond age groups and fads for years to come.

Scaling Up Manufacturing

1964
NY
United States
Melville

The Company plans its first manufacturing facility in Melville, New York, designed by architect Richard Dattner who will work with the Lauder family on several future projects. This will be the first of the three manufacturing sites built to meet increased demand in this decade.


Welcome to Melville

The facility is recognised for its modern architectural design. The Lauders will spend time at the plant : Joseph overseeing operation, Estee involved with product formulation, Leonard encouraging and supporting R&D.


Construction Begins in Oevel

In 1965, the Company breaks ground on it's first factory overseas, in Oevel, Belgium, allowing international expansion to flourish. Ronald will spend his early years at the Company working at this facility.


Whitman Plant is Built

The second overseas facility, Whitman Labs, is built in Hampshire, England in 1966.

Caring for Community

1967
NY
United States
Central Park

The Lauder family’s first philanthropic venture is to create new, improved play areas for children in New York City’s Central Park.

Alligator Compact

1967
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The elegant 24-kt. gold-plated Golden Alligator refillable compact is introduced as the ultimate beauty accessory for loose or pressed powder. This one is still sold today.


Compacts become branded collectibles and new designs are introduced every year. There are more than 1700 compacts in The Estée Lauder Companies archives today.

Clinique Revolutionises The Beauty Industry

1968
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The launch of Clinique marks another industry first - dermatologist-created allergy-tested, 100% fragrance-free collection of cosmetic products.


Great Skin Can Be Created

Former Vogue beauty editor Carol Phillips is hired to lead this large-scale launch of 117 products.


The Company partners with Dr. Norman Orentreich, a high profile New York Dermatologist.


Who's Behind The Name

As for the name, Evelyn Lauder finds inspiration from 'Clinique Aesthetique' signs in Paris and the brand is born. Later she helps with Clinique education, training saleswomen on product usage and high-touch service.


A Family Affair

Leonard Lauder is the catalyst behind Clinique. He sees the need for Alergy-Tested, Fragrance-Free cosmetics and believes that a breakthrough concept to compete With Estee Lauder should be created internally.


Ronald Lauder works hard to help establish Clinique and he eventually becomes General Manager in 1985, refining the business and leading to profitability. He becomes Chairman of Clinique Laboratories in 1995.


Technology Meets Beauty

The now world famous 3-Step skincare system- a twice daily cleansing, exfoliating and moisturising routine - marks the first use of technology to match cosmetics to different skin types.


Iconic Advertising

Clinique will remain one of the Company's most innovative and successful brands. The clean simplicity of its use and benefits is depicted in Irving Penn's famous 'twice a day' ad in 1974.

Move to GM Building

1969
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The Company moves to even more prestigious headquarters as one of the earliest tenants of the new GM Building at 767 Fifth Avenue, overlooking Central Park in New York City.


It is still global headquarters to the Company today, where Estée’s original office has been preserved.

The Estée Lauder Woman

1970
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Karen Graham is hired to reflect the ideal Estée Lauder woman: elegant, successful, sensual, and smart. The model will represent the brand for the next 15 years in luxury advertising campaigns.

The Scents

1970
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Estee has a wonderful 'nose' for scent. She creates a signature Estee fragrance and debuts several new scents within the span of few years - believing women should have a rich and varied perfume wardrobe.


A Scent For The Active Women

Aliage is launched as the first sport fragrance, giving the active woman a scent to wear with jeans or a tennis dress. Advertising celebrates the new feminity of the time.


Her Own Special Scent

Estee mixes a special scent for herself and women start asking for it in stores, thus Private Collection is born. Princess Grace of Monaco is an early fan.


Fresh, Crisp and Clean

The more complex and pressured a women's life becomes, the more she prizes simplicity and ease. White Linen is that calming element that can lift spirits and make a woman feel cool and calm. - Estee Lauder


Exotic Influence

Fascinated by the mystery and opulence of the Orient, Estee introduces Cinnabar, an exotic scent that blends jasmine, orange flower , clove and patchouli into an intense, sensual fragrance.

It's All About The Colour

1975
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A series of ads are created to launch new seasonal colour palettes of Estee Lauder products for eyes, lips, cheeks and nails. Each shade evokes a story.

The Aramis Man

1975
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In an era when many men express reluctance towards fragrance and grooming products, advertising for the peppery and potent Aramis portrays strength, smarts and masculine success.


Aspirational Lifestyle

Created for discerning men around the world, advertising conveys an aspirational lifestyle that appeals to both sexes, as it is mostly women who purchase mens' cologne.


Classic Sophistication

Product positioning promotes a classic masculine sophistication. The name "Estee Lauder" is removed from the back of Aramis brand packaging.

A Citizen Of The World

1977
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Estée is recognized for building a successful influential company from humble beginnings. Receiving the French Legion of Honor is a definite high point in her life.

The Revolution Of Science

1979
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Prescriptives distinguishes itself with scientific precision and custom blending for individualized skincare and makeup products. Ronald Lauder is instrumental in launching this revolutionary brand with its concept of customization.

The Next Generation

1972
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Leonard Lauder displays strong leadership skills and assumes the role of President. 

A Driving Force

1982
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Leonard A. Lauder assumes the role of Chief Executive Officer of the Company 10 years after being named President. Estée says, “Leonard sets the Estée Lauder pace.”

Ground-Breaking Overnight Skin Repair

1982
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Estee learns that night time is the best time to repair skin. She creates Night Repair, a serum that speeds up the natural repair of damaged cells overnight to reduce signs of aging.

Joseph H. Lauder Passes Away

1983
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Estée’s beloved husband and partner Joseph passes away. For years he controlled financial matters, manufacturing operations and the Lauder Foundation.


Sons Leonard and Ronald establish the Joseph H. Lauder Institute for Management & International Studies at the University of Pennsylvania.

In Her Own Words

1985
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Estée relates her life and start of the Company in “Estée: A Success Story,” dedicated “To Joe, my love, my life, my perfect balance.”

Beautiful Launch

1985
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Beautiful, a major new scent, is "married" in marketing to the glowing beauty of brides through special events and in-store promotions.


Beautiful becomes a best-selling prestige fragrance and remains so today.


Warhol Favourites

Iconic artist Andy Warhol is a huge fan of Estee and Beautiful. Years later he would be buried with a bottle of the intoxicating fragrance.



William P. Lauder Joins The Company

1986
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William, Leonard and Evelyn’s son – Estée and Joe’s grandson – becomes a regional Marketing Director for Clinique U.S.A. in New York. He will continue his family’s strong leadership into the future.

Advanced Skincare For Men

1986
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A team of scientists, researchers and skincare specialists create Aramis’ Lab Series Skincare for Men, using modern technology, advanced ingredients and the latest research on men’s physiological and lifestyle needs.

International Affairs Of Beauty

1988
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As relations improve between US and the Soviet Union, Estee welcomes Russian First Lady Raisa Gorbachev to New York and expresses her dream of opening a shop in Moscow.


One year later, the first Estee Lauder perfumery opens on Gorky Street, two blocks away from Red Square, and is the country's first shop selling wide range of western cosmetics.


The inside of the Moscow perfumery was restored from a pre-war building with dramatic 18-foot ceiling and marble columns. The atmosphere exuded elegance.

People Who Made a Difference

1989
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Estée is added to the Wall Street Journal’s list of business influencers of the century – among giants like Carnegie, Rockefeller, Ford, and Disney – as the Company surpasses $1 billion in annual sales.

Powered By Nature, Proven By Science - ORIGINS

1990
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William Lauder leads the creation of Origins - the first wellness brand in US Department stores. The high performance, natural/organic skin care brand combines the power of nature and modern science.


First US Free Standing Store

With Origins, the Company pushes boundaries of its brand distribution with a freestanding store in Cambridge, Massachusetts - the first in the U.S.

Aerin Lauder Joins The Company

1992
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Aerin Lauder, daughter of Ronald and Jo Carole, granddaughter of Estée and Joseph, joins as a member of the Prescriptives marketing team, ultimately becoming Style and Image Director for the Estée Lauder brand.

Breast Cancer Awareness

1992
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A breast cancer survivor herself, Evelyn Lauder and SELF Magazine’s Editor-in-Chief Alexandra Penney create the now-ubiquitous Pink Ribbon.


Evelyn launches the Company’s Breast Cancer Awareness (BCA) Campaign and establishes the Breast Cancer Research Foundation in 1993.

Launching in China

1993
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Sichuan Sheng
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Isetan Department Store

The Estée Lauder and Clinique brands launch in the Isetan department stores in Shanghai. Chinese women’s beauty routines include on average seven products in the morning and another seven at night.

Fragrance Licensing Begins

1993
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The Company's bold new fragrance licensing division signs its first agreement with fashion designer Tommy Hilfiger for global distribution.


New global licensing agreements are signed with Kiton, an Italian fashion house (1995) and with American fashion designer Donna Karan (1997).


Donna Karan New York and DKNY fragrances and luxury body products reflect the quality, style and innovation associated with Donna Karan.

Big Investment in Bold Brand

1994
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The Company buys a majority interest in Toronto based M.A.C Cosmetics, the brand for all ages, all races and all sexes and completes the acquisition in 1998.


New Model for Cause Giving

The M.A.C Aids fund is created and VIVA-GLAM Lipsticks launch with drag queen RuPaul as spokesperson. An unprecedented 100% of the purchase price benefits people affected by HIV/Aids.

The Estée Lauder Companies Goes Public

1995
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The Lauder family celebrates going public on the New York Stock Exchange on November 17, at $26.00 a share ($6.50 post-splits). By day’s end the stock sees a 33% increase.

Brand Acquisition Begins

1995
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The Company acquires Bobbi Brown cosmetics-designed by the celebrated makeup artist known for creating makeup that enhances natural beauty. From a cult following in NYC, the Bobbi Brown brand eventually becomes a global powerhouse , sold in more 60 countries.


Miraculous Healing Powers Of The Sea

LaMer is acquired along with the original recipe for its supreme luxury product, Creme de la Mer, containing MiracleBroth made with nutrient-rich sea kelp.


Inspired by the healing powers of the sea, aerospace physicist Dr. Max Huber invented the MiracleBroth for his own use after a lab accident covered his face with chemical burns.


Fist Hair Care and Holistic Brand

Horst Rechelbacher, a pioneer of holistic beauty and environmental responsibility, created Aveda, a line of luxury botanical products acquired in 1997. From the sanskrit word "Ayurveda" meaning "science of life, products are made from essences of herbs, oils and plants , and sold at hair salons and spas.


British Style Sophistication

The renowned fragrance house Jo Malone London is acquired in 1999, with products that celebrate the British style and sophistication with a dash of wit and whimsy. The brand that connects with the elegant art of gift giving inspires a loyal following with its scented lifestyle products for the body and home.

Online Pioneers

1996
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Under William Lauder’s leadership and ahead of the curve, the Company launches its first e-commerce sites for Clinique and Bobbi Brown. The ELC Online division for all brands is created in 1999.

Jane Lauder Joins the Company

1996
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Jane Lauder, daughter of Ronald and Jo Carole, joins Clinique. In 2010 she becomes Global President and General Manager of Origins. As of 2014, she has been Global Brand President of Clinique.

Expanding the Portfolio

2000
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The Company buys a majority interest in Bumble & Bumble, the fashion-forward salon with its hair styling university and line of products developed with hairdressers. Acquisition is completed in 2006.


Jet Set Lifestyle Products

An exclusive global licensing agreement is signed with the celebrated America fashion designer Michael Kors in 2003 for fragrances reflecting the jet set lifestyle.


The Art of Formulation

The Paris-based Laboratories Darphin is acquired with its line of prestige skin care products, makeup and personal care products created from the finest plant extracts and botanical aromas.

Estée Lauder Passes Away

2004
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Estée Lauder believed that every woman can be beautiful. By the time she passes away at the age of 95, this simple notion has changed the face of the beauty business.


Estée’s legacy includes products and brands she invented, and a culture of quality, style and unsurpassed customer service that has made the Estée Lauder Companies the global cosmetics leader it is today.

Third Generation of Family Leadership

2004
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William Lauder becomes CEO, championing areas like digital commerce, citizenship and continuous learning. Years later he designs and teaches a course for MBA students on decision-making in leadership.


Designer Beauty

2005
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Designer Tom Ford updates an Estée Lauder classic with Youth-Dew Amber Nude and the Company signs with him to develop and distribute fragrances and cosmetics under the Tom Ford Beauty brand.

A Strategic Hire

2008
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Fabrizio Freda is hired as President and Chief Operating Officer. The strategically-focused, financially-disciplined leader brings a wealth of experience in the consumer products arena. He will be named CEO in 2009.

Publicly Traded and Family Controlled

2009
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William Lauder becomes Executive Chairman and Chairman of the Board; Aerin Lauder and Jane Lauder join the Board of Directors, keeping the family at the heart of the Company.


Record-Breaking Campaign

2010
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The Breast Cancer Awareness (BCA) Campaign earns a Guinness World Record for "Most Landmarks Illuminated for a Cause in 24 Hours" including the Sydney Opera House and Eiffel Tower.


Educating Millions

Evelyn Lauder conceives of the global illuminations effort to reach millions of people around the world. She is joined at many events by actress and model Elizabeth Hurley, a BCA spokesperson since 1995.

The Company Goes Hollywood

2010
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The Company acquires Hollywood-based Smashbox, founded the great grandsons of makeup legend Max Factor, and born out of a photo studio where photographers, celebrities and makeup artists converge.


Breakthrough Technology

2010
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Clinique continues to innovate with Even Better Clinical Dark Spot Corrector — a breakthrough product that rivals a prescription for treating uneven skin tone. It quickly becomes the brand’s bestselling product.


Evelyn Lauder Leaves a Legacy

2011
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A visionary and true leader, Evelyn Lauder passes away from complications of non-genetic ovarian cancer. She was perhaps best known to the public for her work in bringing global awareness to women’s health.


High-End Fragrance Licenses

2011
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Selective and strategic licensing agreements with luxury brands bring in fashion designers such as Ermenegildo Zegna, world renowned for its contemporary sophistication, Italian elegance and quality.


American designer Tory Burch introduces her first fragrance and beauty capsule collection in 2013. It includes fragrance, body and colour-classic and unexpected, easy and polished.

A Revenue Milestone

2012
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Joining a rarefied list of major businesses, the Company’s dedication to prestige beauty results in another record year, exceeding $10 billion in net sales for the first time.


Effortless Beauty

2012
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Aerin Lauder introduces AERIN Beauty, a luxury lifestyle beauty and fragrance brand based on the premise that living beautifully should be effortless. The brand develops luxurious makeup, fragrance and body products.


Bold Brands From Creative Entrepreneurs

2014
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Acquisition focuses on distinct brands like RODIN Olio Lusso, a highly selective line of premium, sensorial products that appeals to discerning customers. Founded by renowned stylist Linda Rodin, the brand reflects the easygoing and elegant Italian beauty that inspired her own style.


Custom-Made Luxury Fragrance

Le Labo, a perfume house known for its carefully crafted perfumes and home scents, is acquired with a loyal following based on its high-quality products and unique retail experiences. Founded by Fabrice Penot and Edouard Roschi , Le Labo combines some of the world's most talented perfumers with only the highest quality raw ingredients harvested from places like Grasse, France.


Instant Results

Founded by Glenn and Shannon Dellimore, GLAMGLOW is a Hollywood-inspired prestige skin care brand designed to get great-looking skin with fast-acting treatment masks. GLAMGLOW's legendary first product - YOUTHMUD, puts the brand on the map and the glamorous product line is now available in leading retailers around the world.


Celebrating the Perfumers

Descended from legendary perfumers, yet challenging prevailing trends, Frederic Malle curates a line of exclusive, ultra-luxury fragrances crafted by some of the world's greatest noses and sold under each curators' name. Each fragrance in Malle's eponymous collection, including popular scents such as Portrait of a Lady reflects Malle's streamlined approach and uncompromising dedication to celebrating perfumers and "pure perfumery".



The Face of the Modern Workspace

2015
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1 Fitzroy Place

The Company bolsters its base in London by gathering employees and education facilities under one roof at One Fitzroy — a unique workplace designed to draw in the best young new talent.


Attracting New Enthusiasts

2015
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Estee Lauder signs model and social media sensation Kendall Jenner to introduce a new generation of beauty enthusiasts to the brand.


The Estee Edit collection of makeup and skincare products launches in 2016 in Sephora (U.S and Canada) and in Selfridges (UK).




A New Class of Game Changers

2016
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By Kilian, the Paris-based prestige brand is acquired in 2016 with a "wardrobe" of fragrances, candles, scented jewellery and eco-luxury, refillable perfume bottles that embody timeless sophistication and modern luxury.


Created by Kilian Hennessey - who brings a heritage of sophistication to his brand - By Kilian has built a passionate global following with its distinctive emphasis on sensuous olfactory storytelling.


The Beauty of Light

The Company acquires BECCA, a high-growth makeup brand offering complexion and colour products that flatter a wide range of skin tones.


Light is at the heart of every BECCA product. Shimmering Skin Perfector Pressed has been a top-selling luminizer in the US since its launch.


Feminine and Playful

The Company acquires Too Faced - the feminine, pink, playful makeup brand known for innovative formulas, distinctive packaging and the bestselling Better Than Sex mascara.


Launched in 1998 by cosmetics visionaries Jerrod Blandino and Jeremy Johnson (who started their careers behind the counters of Estee Lauder brand) Too Faced is a fast-growing makeup brand with a strong millennial following.