Chanel S.A. is a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods and fashion accessories. In her youth, Gabrielle Chanel gained the nickname Coco from her time as a chanteuse. As a fashion designer, Coco Chanel catered to women’s taste for elegance in dress, with blouses and suits, trousers and dresses, and jewellry (gemstone and bijouterie) of simple design, that replaced the opulent, over-designed, and constrictive clothes and accessories of 19th-century fashion. Source: http://inside.chanel.com/en/timeline/1883_birth-of-gabrielle-chanel
Gabrielle Chanel opens her first shop at 21 Rue Cambon in Paris, creating hats under the name 'Chanel Modes'. Favoured by the most famous French actresses of the time, her designs help to establish her reputation. Gabrielle Chanel's simple, elegant style of dress creates a sensation and is soon imitated by all of Paris.
Chanel opens a new boutique in Deauville, France and introduces a collection of sportswear. Her line of jersey garments proves revolutionary, changing women's relationships with their bodies and their ways of life. it is an immediate success.
Her reputation now firmly established, Mademoiselle Chanel opens her first couture house in Biarritz, France.
Mademoiselle Chanel unveils her first fragrance, the iconic CHANEL N°5. Created by Ernest Beaux, former perfumer to the Tsars, N°5 is so called because it was the fifth scent presented to Mademoiselle Chanel. A truly timeless classic, N°5 remains the ultimate symbol of femininity.
CHANEL N°22 is launched. Named after the year of its creation, the floral fragrance is conceived in the same revolutionary spirit as CHANEL N°5, and distinguished by its unique blend of delicacy and audacity.
Chanel presents its first makeup collection, featuring lip colours and face powders. In the same year, the "Societe Des Parfums Chanel" is founded and is dedicated to creating unique fragrances and beauty products.
On her frequent trips to Scotland with the Duke of Westminster, Gabrielle Chanel discovers tweed, a traditionally masculine fabric which inspires her iconic women suits.
A new scent is introduced with Gardenia. An intense, voluptuous fragrance expressing a vision of absolute feminity. For this unique creation, perfumer Ernest Beaux designed an olfactive ode to the purity of the Camellia, an unscented flower that was Mademoiselle Chanel's favourite.
Gabrielle Chanel launches Bois Des Iles. Inspired by a vision of exotic lands, with notes of Ylang-Ylang and sandalwood, this woody scent is one of the first oriental fragrances to be created for women.
Gabrielle Chanel creates the iconic 'Little Black Dress', a style whose daring simplicity revolutionizes fashion. AMerican Vogue hails the innovative design as an instant classic, writing, "The Chanel 'Ford' dress, the frock that all the world will wear".
Gabrielle Chanel launches Cuir De Russie. Created by Ernest Beaux, who was born and trained in Russia, the new oriental fragrance draws its inspiration from Russian history, evoking equestrian culture with pronounced notes of tobacco and leather.
Based on the belief that luxury begins with perfect skin, Chanel develops the first comperhensive line of fifteen groundbreaking skincare products, reflecting MAdemoiselle's visionary spirit.
At the personal request of Samuel Goldwyn, Chanel goes to Hollywood to create outfits for the leading stars of the silver screen.
Gabrielle Chanel presents "Bijoux De Diamants", a dazzling exhibition of fine jewelry, staged in honour of the diamond in her private residence in Paris.
World War II breaks out, compelling closures at the House of Chanel. Among the five boutiques on Rue Cambon, only one remains open: the store at number 31, where perfumes and accessories continue to be in high demand among Parisians and American soldiers alike.
At the age of 71, Gabrielle Chanel stages the grand re-opening of her couture house. Tired of the fashions of the time, she inspires a second fashion revolution with her original creations.
In February of 1955, Gabrielle Chanel launches the iconic 2.55 quilted handbag, naming the style after the date of its creation. Combining leather with a gold chain, she invents a supple new style of shoulder strap that is uniquely strong and light, and that allows a woman's hands to remain free.
Chanel releases Pour Monsieur, the only men's fragrance to be produced in Mademoiselle's lifetime. Created by Henri Robert for CHael, this woody, citrus-infused scent symbolises elegance, spirit, refinement and discretion.
Gabrielle Chanel creates the legendary two-tone slingback shoe. Conceived in beige with a contrasting black toe cap, the novel style creates a uniquely flattering effect, at once shortening the foot and lengthening the leg.
The fascination with Chanel grows, as the most celebrated stars of the time - Elizabeth Taylor, Jane Fonda, Jackie Kennedy, Grace Kelly and Jeanne Moreau - wear the latest fashions from Chanel.
Gabrielle Chanel introduces N°19, naming the new fragrance after her date of birth, August 19. Conceived by Master Perfumer Henri Robert, the assertive floral scent is infused with iris and inflected with a rich blend of green and wood notes.
Chanel launches Cristalle, a fresh and invigorating fragrance inspired by Mademoiselle Chanel's love of crystal, which is often used in her costume jewelry creations and designs for interior decor.
The house of Chanel expands with the introduction of its first ready-to-wear collection and the worldwide distribution of its line of iconic accessories.
Famed perfumer Jacques Polge is named MAster Perfumer of Chanel, following the footsteps of Ernest Beaux and Henri Robert.
Chanel launches Antaeus, a potent, unmistakeable masculine eau de toilette for men, and the first of Jacques Polge's many creations for the House of Chanel.
Karl Lagerfeld is appointed Artistic Director for Chanel Fashion, Designer of all haute couture, ready-to-wear and accessory collections.
Chanel launches Coco, the first women's fragrance created by Jacques Polge. Inspired by Venetian history and Baroque style, this oriental floral scent expresses a provocative vision of old-world opulence.
The first line of Chanel watches is launched with the creation of the premiere watch, designed by Jacques Helleu. The dial of the watch recalls both the shape of the place Vendome and the stopper of the iconic N°5 bottle.
Chanel introduces Egoiste, an original invigorating scent that defied the conventions of Men's fragrance, expressing potent notes of sandalwood and bourbon vanilla.
A milestone is reached with the launch of the first Chanel fine jewelry collection in the heart of the place Vendome in Paris. In 1997, Chanel establishes 18 Place Vendome as the Home of Chanel Fine Jewelry.
Chanel unveils Allure, a fresh oriental fragrance for women, accented with delicate floral notes. Inspired by the elegant and independent spirit of Gabrielle Chanel, the scent is a unique creation. At once perfectly classic and utterly modern. It is soon joined by Allure Homme, a masculine interpretation of the provocative fragrance.
The first Chanel sport watch is created with the launch of the iconic J12 watch. Developed for both men and women, the original design is fabricated in sleek, black ceramic. Following the international success of the first J12, Chanel later introduces additional models, including the J12 in white ceramic and J12 Chromatic.
Chanel launches Coco Mademoiselle, a feminine and sexy scent inspired by the irresponsible spirit of Mademoiselle Chanel. Modeled on the original Coco, this fresh oriental fragrance offers delicate notes of orange and bergamot, complemented by infusions of floral and spice.
Chanel acquires eight Parisian specialty ateliers to establish Paraffection, a company consisting of Desrues (metalworker), Lemarie (flower and feather craftsmen), Maison Michel (milliner), Maison Lesage (embroiderer), Massaro (shoemaker), Goossens (goldsmith), Guillet (floral accessory expert) and Atelier Montex (embroiderer). In doing so, Chanel supports the historic arts and preserves the unique expertise of fashion's traditional craftsmen.
Chanel introduces Chance, an original, youthful fragrance, in which fresh floral notes contrast with sweet and spicy elements. Created by Jacques Polge, the scent takes its inspiration from Gabrielle Chanel's belief in the power of talismans and good luck charms.
The Metropolitan Museum of Art in New York honors Chanel with a grand exhibition dedicated to the House of Chanel.
Chanel launches a new lipstick in luminous and intense shades. Its innovative case creates a new makeup ritual: one click reveals the lip colour, inscribed with the name of the house.
The art world celebrates Chanel once again with the "Chanel, Art as Universe" exhibition at the Pushkin State Museum of Fine Arts, in Moscow.
Chanel launches Les Exclusifs De Chanel. Sold exclusively in Chanel boutiques, this collection of rare, luxuriously simple fragrances represents the pure expression of the genius of Chanel.
Celebrated artist Zaha Hadid presents a traveling exhibition titled "Mobile Art Chanel Contemporary Art Container By Zaha Hadid" featuring artworks inspired by the iconic quilted handbag, created by twent different artists. Following the show's tour throughout Hong Kong, Tokyo and New York City, Chanel donates the "Mobile Art" exhibition pavilion to the Arab World Institute, in Paris.
Chanel introduces Rouge Coco, a luxurious line of lip colour designed by Peter Philips, Creative Director of Chanel Makeup. Inspired by the iconic lipstick developed by Mademoiselle Chanel in 1954, Rouge Coco implements the latest technology to deliver a modern interpretation of the classic feminine essential.
Chanel launches Bleu De Chanel, a provocative fragrance for men. This sensual blend of citrus and woods evokes an unexpected new vision of masculinity.
The international art world honours Chanel with the unveiling of "Culture Chanel" at the museum of contemporary art (Moca) in Shanghai and at the National Art Museum of China (Namoc) in Beijing.
Chanel celebrates the iconic jacket with the launch of the book and photo exhibition, titled "The Little Black Jacket: Chanel's Classic Revisited by Karl Lagerfeld and Carine Roitfeld"
Exploring the relationship between Chanel and the arts, the N°5 Culture Chanel exhibition reveals the iconic essence of the timeless fragrance. The exhibition took place from May 5th to June 5th 2013 at the Palais De Tokyo in Paris.
For Chanel, beauty begins the moment you decide to be yourself. When you choose to believe in yourself. With the conviction that you are unique. Beauty begins with self-confidence. Chanel. Where beauty begins.